TRANSFORMING THE LEGACIES OF OUR PAST INTO
LANDMARKS OF THE FUTURE
Deira’s historic significance and continued development has ensured the area remains one of the most densely populated districts in Dubai. Deira features extensive transport infrastructure, numerous established businesses, and a vast number of retail and F&B options, with traditional businesses including gold, textiles, spices, carpets, and more.
Deira is one of the oldest and most established areas in Dubai. The area was originally the only commercial district of the Emirate, prior to the development of Bur Dubai, Sheikh Zayed Road, and more recent developments. Deira’s continued expansion has resulted in numerous provisions for residents, ranging from residential units, commercial spaces, retail outlets, as well as hospitality options.
400,000 RESIDENTS
OF DUBAI’S ESTABLISHED TRADING LOCATIONS
OF DUBAI POPULATION
OF DUBAI’S GDP
1% OF DUBAI LAND MASS
Deira is one of the oldest communities in Dubai, rich with traditions and culture. It has been one of the most important areas of Dubai since the city’s founding, and continues to be to this day. The Deira Enrichment Project (DEP) Masterplan envisions to retain these traditions and cultures, which are the foundations of Deira, and incorporate them in the revitalization of the Waterfront area.
The DEP Masterplan concept is to expand the urban fabric of the existing Deira community towards the waterfront. Retaining the architectural themes, business activities, and designs similar to the characteristics that make up Deira currently, the DEP Masterplan promotes a real sense of community, preserving the spirit of trade and entrepreneurship, and enhancing social interaction amongst residents.
2,200
RESIDENTIAL UNITS
1,450
HOTEL ROOMS ACROSS 8 HOTEL PROPERTIES
721,182 FT2
OFFICES
834,203 FT2
RETAIL GFA
700 +
SHOPS
40 +
RESTAURANTS
CLINICS
POLICE POINT
AMBULANCE POINTS
8,000 +
ADDITIONAL PARKING SPACES
NEW EXTENSION
TO THE GOLD SOUK
WATERFRONT
PROMENADE
BUS STATIONS
TRANSPORTATION HUBS
RTA
WATERTAXI STATION
4 NEIGHBORHOOD PARKS
KIDS PLAY AREAS
ROOFTOP EXPERIENCES
MOVIE THEATER
OVER 10 URBAN PLAZAS
8 SWIMMING POOLS
GYMS
2 METRO STATIONS
113,021 FT2
VERTICAL STORAGE
