Home - Deira Enrichment Project

DEIRA ‘THEN & NOW’

A TIME OF URBAN REGENERATION

Deira’s historic signiﬁcance and continued development has ensured the area remains one of the most densely populated districts in Dubai. Deira features extensive transport infrastructure, numerous established businesses, and a vast number of retail and F&B options, with traditional businesses including gold, textiles, spices, carpets, and more.

Deira is one of the oldest and most established areas in Dubai. The area was originally the only commercial district of the Emirate, prior to the development of Bur Dubai, Sheikh Zayed Road, and more recent developments. Deira’s continued expansion has resulted in numerous provisions for residents, ranging from residential units, commercial spaces, retail outlets, as well as hospitality options.

400,000 RESIDENTS

OF DUBAI’S ESTABLISHED TRADING LOCATIONS

OF DUBAI POPULATION

OF DUBAI’S GDP

1% OF DUBAI LAND MASS

DEIRA ENRICHMENT PROJECT

PHASE 1 MASTER PLAN EVOLUTION

Deira is one of the oldest communities in Dubai, rich with traditions and culture. It has been one of the most important areas of Dubai since the city’s founding, and continues to be to this day. The Deira Enrichment Project (DEP) Masterplan envisions to retain these traditions and cultures, which are the foundations of Deira, and incorporate them in the revitalization of the Waterfront area.

The DEP Masterplan concept is to expand the urban fabric of the existing Deira community towards the waterfront. Retaining the architectural themes, business activities, and designs similar to the characteristics that make up Deira currently, the DEP Masterplan promotes a real sense of community, preserving the spirit of trade and entrepreneurship, and enhancing social interaction amongst residents.